David Espinosa

Complacency and Owning a Cell Tower Lease

Complacency, according to the dictionary, is being pleased with oneself or one’s merits, advantages, and situation, often without awareness of potential danger. Are you currently very happy with your situation, regarding your Cell Tower Lease? It’s been my experience in many years of business that at one time or another, all Clients fall into the complacency trap and as the saying goes, "You don’t realize what you have until it’s gone.”

Former tennis star Rod Laver once said, "The time your game is most vulnerable is when you’re ahead. Never let up!”

A good example of this is when Costco arrived in the US market place. Before then, many independent Liquor retailers flourished. Costco quickly became the number one seller of wine and spirits in the USA. At the same time, costs for virtually everything were going up across the board. Insurance premiums (post 9/11) went through the roof. Other expense categories like real estate taxes, health insurance, and workers compensation premiums were all increasing as well.

They had a profound impact on the fortunes of independent retailers who were very happy with their situation before Costco arrived. They were complacent and now they were out of business.

In the fable The Tortoise and the Hare, the tortoise didn't win the race. The hare lost it. He lost it because he was stupid. He was too busy looking over his shoulder wondering what the tortoise was doing instead of taking advantage of his strengths. He was better, faster, quicker and smarter - but he forgot, he became complacent.

Famous Quotes:

"If it ain't broke, don't fix it” is the slogan of the complacent, the arrogant or the scared. It's an excuse for inaction, a call to non-arms.” - Colin Powell

We shall have no better conditions in the future if we are satisfied with all those, which we have at present. - Thomas Edison

There are risks and costs to a program of action. But they are far less than the long-range risks and costs of comfortable inaction. - John F. Kennedy

I hate to see complacency prevail in our lives when it's so directly contrary to the teaching of Christ. - Jimmy Carter

CELL TOWER EXPERT